Fun fact: I've been a donor for many years, but I never did a research on where the money is going to.
But you know what? I use Wikipedia a lot. It's FREE. While I like free stuff, I believe everyone should be paid for their work. I don't mind donating $3-5 monthly to support the company which makes my life so much easier. But I get what you're saying about them having the money, yet asking for more.