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UK's Marketing Fail: You Probably Shouldn't Post about Queen's Death Near a Photo with a Shovel and Soil
The Royal Family Instagram account manager screwed up royally.
The news about Queen Elizabeth II passing away took the world by storm. The United Kingdom and countries like Canada are mourning the loss of the country's longest-reigning monarch. British media constantly posts about the late Queen's life, her family, and interesting facts about the monarch.
We all know how important optics is. You shouldn't name your shapewear line "Kimono," causing a massive backlash in Japan. Similarly, releasing a Z-branded jewellery line shortly after the Russian army, which uses "Z" and "V" symbols to mark their military equipment, further invades a sovereign country isn't a very smart idea either. What about "KKK cookies"? World brands and powerful families should have enough money to hire proper marketing advisors who will tell them point blank: we need to rethink this.
Queen Elizabeth's passing isn't a marketing stunt. It's a national tragedy. And yet, the news must be shared on all platforms, from Buckingham Palace's website to Twitter and Instagram. Instagram is where someone dropped the ball or simply didn't think to review previous posts.
